Why do you address us as if we collectively went down to the town center and three dozen times in a row and decided on the same thing by consensus? For most of us this was shoved down our throats by sheer force of violence. And why always this oh shucks apologia about the “business model” that they are supposedly forced to adapt? No, this fridge already costs a lot of money. The ads don’t have to be recouping losses. They could just be for more profit.